Bespoke online cost calculators

Do you need a simple, effective way to generate more enquiries through your website 24/7, whilst helping your customers at the same time?

We can design and develop fully customised bespoke cost calculators which help customers get instant quotes at any time of the day or night, without them having to call or leave a message and wait for a call back.

And added bonus...

As an added bonus, customers can also send the quote to their email address, and you'll also automatically receive a copy which will show the selections they made, and the calculated cost.

So whether you're a sole trader such as a window cleaner or a small to medium size business providing services throughout your local area or further afield, our bespoke cost calculators can be built to suit your pricing, your services, and your brand.

In Marcus Sheridan's best selling book They Ask, You Answer he explains the many benefits of displaying prices on your website, as well as the importance of providing access to FAQs, etc.

It works on the principle that most people who visit websites are looking for information and answers to questions they have. And of course one of the most common questions is How much?

But if potential customers can't find the answers they're looking for, they're likely to leave you website and look elsewhere until they find the answers.

Help them there and then!

So don't make them hunt for something which isn't there... After all, if you're afraid to be honest about your prices, how does that make you and your business look?

So to avoid losing those potential customers to a competitor, why not provide the answers they're looking for whilst they're still on your website? After all, if they leave, they might never come back!

Our work is too varied to quote online

Not all types of business are able to provide quotes online due to the nature of the work and the range of factors which can impact the cost.

Therefore some jobs can only be quoted for following prior discussion and maybe a personal visit, but with some things (such as distance, access, frequency, etc) being able to be represented one way or another within a quote calculator, you might be surprised how effective they can be.

What I usually advise people is to describe their business and their pricing methods as accurately as possible along with the challenges which can impact the cost, and we'll try to bring all of those requirements to life within the calculator.

After all, many of Targa's calculators are bespoke, and even our lowest cost entry level calculators can hardly be described as off the shelf

I don't like displaying my prices online

It's a fact that not all business owners are comfortable in displaying prices on their website.

There are two main reasons for this:

1. If you're concerned that your competition will undercut you, let them! Undercutting usually results in a price race to the bottom with competitors who can only get business by being the cheapest. Eventually you'll find yourself working for practically nothing, and that's to the benefit on no one... especially if there's not enough income to put food on the table and keep you in business!
2. If you're concerned that your potential customers will conclude that you're too expensive for them, then they've probably missed the point about the value you can bring. So unless you're prepared to be negotiated well below your target price, those potential customers were probably never potential to begin with!

Instant quotes for your customers

Potential customers can generate a quote in seconds by making selections based on their specific requirements. Your online pricing calculator will crunch the numbers to produce a quote which the customer can then email to themselves at the touch of a button.

You'll also get the quote sent to you, so you can follow up on it if you choose to do so.

Making larger quotes more affordable

If some of your quotes are quite large, our calculators can provide the option of offering your potential customers split payments, with or without interest. The choice is yours.

Just let us know if you want to offer split payment plans, what your terms are, and we'll bring it to life for you!

Promotes other services

An online calculator could inform people of services you offer which they hadn't realised. This not only increases the chance of them using your services, but is also a great way of up-selling with add-ons.

Time saving

If you're tired of wasting time chasing leads that go nowhere, your online price calculator can reduce that burden by doing the qualifying for you. That allows you to free up time to focus on doing what you do best and deliver a great service.

Increase conversions

By making it easier for your website visitors to take the next step, you stand a far better chance of those potential customers becoming actual customers.

Making it easier to generate your own quotes

What could be easier than using your own dedicated cost calculator to generate quotes for your customers?

Our done-for-you website calculators are fully customisable, allowing you to specify features, services, quantities and variants. The colours and styling can also be made to match your website.

We make things as simple and as affordable as possible for you. Here's how we do it...

1: We learn about your pricing

• You tell us about your services and options you provide, and how you base your charges.
• Do you charge based on distance, time of day, ease of access and other factors?
• We can combine many variables which reflect the way you like to do business, so your customers don't get any nasty surprises, and you don't find yourself over or under charging.
• If some of your quotes are on the larger side, you want to offer them split payment options, with or without interest. We can handle that for you too!

2: We design and build your bespoke calculator

• Your pricing calculator will be mobile-friendly, easy-to-use, and branded to your business.
• We'll take care of all the technical stuff, from the options you need, the prices you charge, and the email address you need the quotes to be sent to.

3: We get it ready to add to your website

• We make it really easy to add your new calculator to your website.
• Your web designer will simply need to add a small piece of code so that the calculator can be made visible to visitors of your website.
• If you want your cost calculator to be present on more than one page, all your web designer will need to do is apply the code snippet to wherever you want to use it. There is no additional charge!
• Your new calculator should work straight away, but as part of our service we'll test for you to make sure that it's working correctly and looks as it should, whether your customers are using a mobile, laptop or desktop computer.

4: We host and manage your calculator

• Your online calculator will be securely hosted and managed by TargaWeb.
• You have the peace of mind that we’re here for ongoing support and updates.

The cost of an online calculator depends on a number of factors, including the number of items and their variants, complexity, and also whether you want to offer your customers the ability to pay in instalments, and how those payment plans are structured.

However, our affordable online calculators start at just £325 which covers the initial cost of designing and building your calculator, and small monthly charge which can be as little as £10 per month. The monthly charge covers hosting, management, maintenance and analytics.

Below is a fully functional demo quote calculator for a window cleaning business

This particular example applies a number of features in the background which reflect the requirements of the client who commissioned the build of this calculator. Those features including:

• a minimum charge of £15.
• a minimum charge of £50 for gutter and fascia cleaning.
• separate charges for gutters and fascias, but with a discounted rate for overlapping lengths.
• a minimum charge of £50 for solar panel cleaning.

Feel free to experiment with the options. Your quote will be displayed on the next screen, and you’ll be able to send the quote to yourself to see what to expect from your own website calculator.

Please bear in mind that that the prices used here are made up for the demo. You’ll have the option to tell us exactly what you need, your prices and variants, and of course we’ll apply the colours and styling to suit your own website.

What is the differences between a price estimator and a quote calculator?

To describe the main difference between a price estimator and a quote calculator, it’s worth understanding the difference in meaning between a quote and an estimate.

Quote or Estimate?

Quotes are legally binding, containing exact figures and details of what they include and do not include. Estimates are more of an approximation of the final cost, which is often because of insufficient accurate being available at the time, making it difficult for a precise final price to be reached which the seller is willing or able to commit to.

The mechanics of a price estimator and a quote calculator are largely the same. The main difference is their target audience, and the accuracy of the information which is expected to be entered into the calculator.

Who do you expect to use your calculator?

For example, if the intended user is a potential customer who is visiting your website, you could expect that most potential customers will do their best to provide as much detailed information at they can based on their ability to count, measure, predict or assume.

But that information might not always be accurate enough for the calculator to generate a price on your behalf which you could confidently commit to. In this case we would call that an estimate and inform the user that it is approximate and subject to confirmation after further discussion, etc.

Can my sales team use the calculator?

However, if you or one of your sales team or workforce is asked to provide a cost, you might feel that the information input into the calculator is accurate and detailed enough for you to confidently commit to. In that case you could call it a quote but you might prefer a more flexible option...

Flexible options for employees

If any of the information that your sales team or workforce enters needs further clarification, depending on how the calculator has been set up, you might still be able to provide a price, but select an option which indicates to the customer that it is an estimate subject to confirmation.

If your calculator allows you to select between quote and estimate all relevant messaging related to the calculated price should clearly state that, and display it on the web page and in any confirmation email which the customer might be sent.

Instead of letting potential customers slip away, a bespoke online cost calculator could instantly give them the answers they're looking for and generate you more business!

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